Any mark of making is eliminated, any intention at expressivity, thus converting this into objects bereft of any personality, like own brands of themselves. These own brands that ironically negate the figure of the author, returning the object to anonymity, propose us with a scope for reflection and questioning about the deviations of the producer in current art, on the one hand that of the “social conductor” and on the other hand that of the author as a creative genius. These models are falsely opposed and are generated out of a delegation of the protagonist of the drama himself, a new anddefinitive death of the author.